Entering New Era: Bruins Reveal New Logo, Uniforms
What's old is new again
The Bruins will have new jerseys for the 2025-26 season that are also, well, old jerseys.
Allow me to explain.
The Black and Gold unveiled a refreshed tandem of Spoked-B logos on Wednesday that will serve as the Club’s primary marks beginning with the 2025-26 season.
“Next season marks the start of a new chapter in Boston Bruins history, and as we turn the page, we are excited to do so with a new look and feel," Bruins President Cam Neely said in a statement. “Combining some fan-favorite elements from the past with a refreshed style, these sweaters are going to look sharp on TD Garden ice in the Fall.”
The Bruins revealed the logo and uniform in a video featuring Neely, defenseman Charlie McAvoy and “Back to the Future” star Michael J. Fox, who spoke during Neely’s jersey retirement ceremony on January 12, 2004.
“Built by Boston, Powered by Tradition” acknowledges the rich history of the franchise within the city of Boston, while continuing to look ahead to the future. "Built by Boston” is a tribute to the fanbase, the city and the culture that has shaped the organization. “Powered by Tradition” honors the legacy that drives the team forward.
Along with the updated crest, the 2025-26 uniforms feature new secondary artwork on the shoulder, new striping on the sweater and socks, gold detailing on the gloves and the club’s wordmark. The bear on the shoulder, which was recently reintroduced as part of the Bruins’ Centennial celebration, is restyled for the future, featuring “BRUINS” on the home jersey patch and “BOSTON” on the road jersey patch.